Las Vegas-based Panorama Mortgage Group has unified its multiple brands under a single banner — SimplyPMG — and appointed Fernando Ospina as chief production officer to oversee all channels.
The strategic rebrand aims to simplify operations, expand market reach and eliminate brand confusion among consumers, secondary market investors and warehouse lenders.
Historically, the company operated through siloed channels with different leadership and DBAs to target specific demographics. These included Travisa Financial in wholesale, Alterra Home Loans as the distributed retail arm and Panorama in the consumer-direct space. Moving forward, these divisions will operate as SimplyPMG.Pro (wholesale), SimplyPMG.net (retail) and SimplyPMG.direct (consumer-direct).
While the multibrand strategy initially served to attract different consumer bases, SimplyPMG president Hector Amendola noted that over time, it created unnecessary complexity. Consolidating the brands aligns with the company’s broader objective to drive down the cost to produce loans.
